Transcript
Leslie Mix
President/CEO, Hispanic Chamber of Commerce of Northern Nevada
Reno took and did a collaborative effort. We have an interesting dichotomy in our city that even though 1 of every 4 people is Hispanic and we have a huge Hispanic workforce, we have an emerging market that is Hispanic businesses and then we have a small sector that is Hispanic business professionals. What we don't have are any Hispanic either politicians or corporate people who are making decisions at higher levels. So Hispanic Chamber has taken on the role of developing leadership and moving leadership into those power positions. Part of what we've done is work with the city of Reno, worked with the SBA, worked with Nevada small business development center. Other organizations like HUD who want access to the Hispanics, and the Hispanic market, and the Hispanic professional, the Hispanic workforce as an economic market as a consumer--in developing our resource center that is a bilingual business development center, that not only enhances Hispanic business, but we can enhance business in any language. We can make sure that the Hispanic businesses as they progress through the generations and through the language can increase their business.
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